What is social marketing? definition and meaning?

Question

What is social marketing? definition and meaning?

Answer 1

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.[1]

Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification. The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good.

Increasingly, social marketing is being described as having "two parents"—a "social parent", including social science and social policy approaches, and a "marketing parent", including commercial and public sector marketing approaches.[2]



http://en.wikipedia.org/wiki/Social_marketing



http://www.medicaldictionaryweb.com/Social+Marketing-definition/

Answer 2

Social marketing it the science of influencing certain sectors of the public to behave in a certain way by aiming it at chosen sectors. This can be done by way of newspaper and TV advertising, leaflets or selective mailshots. For example if you wanted to promote family planning then you may aim your marketing at newly weds or young couples. There are many campaigns that use social marketing, anti smoking groups, campaigns against fur production, appeals for famine relief contributions and so on.

Answer 3

1.Application of commercial marketing concepts, knowledge, and techniques to non-commercial ends (such as campaigns against smoking and drunken driving) for the society's welfare.

2.Use of commercial marketing in promotion of goods and services in a way that helps in promoting the consumers' and, by extension, the society's well being.





Read more: http://www.businessdictionary.com/definition/social-marketing.html#ixzz3b9QvAX95



http://medical-dictionary.thefreedictionary.com/social+marketing